Creative branding melds art and business. It’s the essence of what people connect as they identify with a particular product or company. Whether it’s a name, logo, design, slogan, tagline, color combination or other verbal/visual brand, all are incorporated when launching and sustaining a business. In this economy where people are inundated with companies hoping to earn their business, being a stand-out brand in a sea of competition is more than a challenge.
Launching and sustaining that brand while continually building the brand messaging takes professional insight and thought. To help build a brand for products/businesses we launch or advance, our in-house team works with several world-class marketing firms that have successfully launched national campaigns for companies and award winning products.
We start the process by creating themes, names and taglines that compliment the innovation. Logos, business cards, packaging, brochures, web sites, trade show exhibits, and a variety of other deliverables that dovetail the brand messaging are also part of our offering.